Method 3: Offer Membership Access
Listen up, because ED's about to drop some truth bombs about membership sites. This isn't just another way to sell – it's your ticket to the promised land of recurring revenue.
Here's the deal: One-time sales are great, but recurring revenue? That's the holy grail of digital products. It's like having a money printer in your basement, except it's 100% legal.
First things first, you need to pick your poison. MemberPress, Restrict Content Pro, or if you're feeling fancy, Kajabi. These are the big guns in the membership site world.
Now, here's where most people screw up: They think a membership site is just about gating content. Wrong. It's about creating an experience, a community, a reason for people to stick around month after month.
Start with your core offer. This is the meat and potatoes of your membership. Maybe it's a library of video courses, maybe it's weekly live Q&As. Whatever it is, it needs to be valuable enough that people would be crazy to cancel.
But here's the kicker: You need to keep it fresh. New content, new features, new reasons to log in every single day. Stale content is membership site kryptonite.
Engagement is key. Forums, Facebook groups, monthly challenges – anything to keep your members interacting. Because here's the truth: People might join for the content, but they stay for the community.
Pricing is crucial. Too low, and you're leaving money on the table. Too high, and you'll scare people off. Find that sweet spot where it's a no-brainer for your target audience.
Here's a pro tip: Offer different membership tiers. Basic, Premium, VIP. Give people options, and watch as they self-select into higher-priced tiers.
Retention is the name of the game. Email sequences, win-back campaigns, surprise bonuses – do whatever it takes to keep those members around. Because in the membership game, churn is your worst enemy.
Remember, a membership site isn't just a product – it's a living, breathing business. Treat it right, and it'll reward you with a steady stream of income that'll make your accountant do a double-take.
Now go build that membership site and start counting that sweet, sweet recurring revenue. You can thank me when you're sipping margaritas on your private island.
