Method 7: Leverage Email Marketing
Listen up, because ED's about to drop some truth bombs about email marketing. This isn't just another way to sell – it's the backbone of your entire digital product business.
Here's the deal: Your email list is your most valuable asset. It's not your website, it's not your social media followers – it's that list of people who've given you permission to land in their inbox. Treat it like gold.
First things first, you need to choose your email service provider. ConvertKit, ActiveCampaign, or if you're feeling fancy, Infusionsoft. These are the big guns in the email marketing world.
Now, here's where most people screw up: They think email marketing is just about blasting out promotions. Wrong. It's about building relationships, providing value, and yes, strategically selling your digital products.
Start with a killer lead magnet. This is your ticket to growing your list. Make it so good people would pay for it, then give it away for free in exchange for an email address. Checklists, mini-courses, eBooks – whatever fits your niche.
But here's the kicker: You need to nurture your list. Provide value in every email. Teach them something, solve a problem, entertain them. Make your emails the ones they actually look forward to opening.
Segmentation is your secret weapon. Not all subscribers are created equal. Segment based on interests, behavior, purchase history. The more targeted your emails, the better your results.
Here's a pro tip: Use email automation to create a sales funnel. Welcome series, educational sequences, promotional emails – set it up once, and let it work for you 24/7.
Now, let's talk about selling. The key is to make it feel natural. Don't just pitch out of the blue. Build up to it. Tease your product, share success stories, overcome objections. By the time you make the offer, they should be primed and ready to buy.
Remember, email marketing isn't just about making sales (although that's nice). It's about building a community around your brand. Engage with your subscribers. Ask questions, run surveys, encourage replies.
The more engaged your list, the more valuable it becomes.And for the love of all that's holy, don't neglect your subject lines. They're the gatekeepers to your emails. Make them intriguing, make them benefit-driven, make them impossible to ignore.
Consistency is key. Whether it's daily, weekly, or monthly, stick to a schedule. Your subscribers should know when to expect to hear from you.
Now go build that email list and start nurturing those relationships. Because when you've got a loyal, engaged email list, selling your digital products becomes almost too easy. It's like having a license to print money, only better.
